Interested to see someone else has spotted this. It has not gone unnoticed to Friends of the Derwent Valley Line that EMT are pushing journeys into the Peak District via bus from Chesterfield (their same Stagecoach group) and also via the Hope Valley & Northern Rail. Clearly someone in their advertising team at London is unaware that they have a very successful service to Matlock (94% passenger numbers growth over 3 years) which they could publicise in preference (the same advertising campaign has been run in previous years). We have been making this point to them & I'll forward your last post to our committee & your suggestion about the Peak Rail connection
Geoff
Friends of the Derwent Valley Line
http://www.fdvl.org.uk