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Several weeks ago, i had to attend to an incident on the main line where horses had been run over by a loco, I realy dont think that the Virgin advert is good in any way, we have enough problems with persons trespassing on the main line, but in Virgins ads it OK to ride horses and physically attack the train with objects.
Fair enough the majority of people will just see the humerous side of the ad, but theres the stupid ones which will take literal side of it too.
Its a shame that Virgin have gone down this road, as their previous ads have been excellent.
Advertisers and "creatives" as they are known in the media industry dont have to remove the dead bits of animals and potentially, people off these vehicles and the line, or clear the aftermath of a derailment bcause of trespass etc.
sorry rant over
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