Quote:
Originally Posted by LesG
As a member of DB Schenker/EWS staff I personally feel that the company under the Germans can only go one way 'upwards' providing we can get some forward thinking managers that are willing to see our trains run and give their support to train crews that are trying to see the company succeed no matter what the name is.
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You may well be right in that a change of ownership is exactly what is needed. I have no problem with that at all. All I am saying is that a brand name is important and that changes of name are not always necessary and certainly not always in the organisation's best interests. I would have thought that EWS is a sound and fairly well trusted name in and beyond the industry and something on which they can build. There is no reason at all why they could not have kept the name (and corporate image)rather than launching something new which inevitably will take the wider public some time to recognise and to trust.
My gas/electricity provider has changed its' name three or four times now in almost as many years which I cannot see is to the benefit of the company or the customer, most of whom I guess are now totally confused as to they get their energy from. Mind you, with the reputation of many providers, perehaps that is the intention!
Good luck to all involved with EWS.