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With regard to people choosing not to purchase a ticket. One station on the same line as I use, Northwich, has a ticket office which closes at 2:30pm. Northern have made zonal tickets avialable at a café. However, these aren't suitable for people who plan to change trains and while they are cheaper on most journeys, they are more expensive on others. Northwich can have about 20 people making an outward journey on the same afternoon train and the conductor has sometimes only done half the tickets from Northwich when the train is stopping at it's third station after leaving Northwich.
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